Hypothesis: Activating around high-intent seasonal cultural moments, such as Ramadan (when costs trend upwards), will drive higher conversion rates than always-on evergreen messaging on Google.
Results:
Scaled Ramadan themed creatives in 100+ geos, driving +367K installs on Google YoY.
Compared to Evergreen, Ramadan themed ads drove: Similar Cost Per-In App Action , +20% higher conversion rate , +73% higher IPM , +55% higher CTR, Captured 26% of total campaign spend (eg. scalable).
Compared to Evergreen, Ramadan themed ads drove: Similar Cost Per-In App Action , +20% higher conversion rate , +73% higher IPM , +55% higher CTR, Captured 26% of total campaign spend (eg. scalable).
