Refresh of The New York Time's Cooking app store page to maximize growth opportunities. Through app store optimization and other organic efforts, we saw massive impact across the board.
Results of partnership:
10k YoY increase in monthly downloads, 129% increase in CVR, 1.2k YoY increase in monthly downloads.
*Data is calculated by taking Search downloads plus Browse downloads minus ASA downloads and comparing the YoY difference from time of ASO partnership.
